Brief:
The charity were launching two new community fundraising events, a walking challenge and an abstinence challenge, with a third challenge – running – to launch later in the year.
The walking challenge, under the name Ramble Free, was to cover 50km across one month and the abstinence challenge, under the name Go Free, was to give up something (chocolate, cheese, alcohol, binge-watching) for a whole month.
Both challenges needed marketing collateral to be written/created for them, including landing pages, sign-up emails, social media posts, ‘top tips’ for completing the challenge.
I wrote all content for the above.
Special thanks to talented designer Jenny Brodie for working with me on this.