I’m a copywriter and content writer, based in London.
I cut my teeth in above-the-line advertising, then experiential marketing – working with brands such as Nintendo, VW, Nescafe, and Rowntree’s.
I then had a stint in the charity sector, working for CALM, 38 Degrees, Rotary International, Norwood, Stroke Association, Action for Children, and Anthony Nolan.
I returned to my commercial roots, moving in-house to work for University of Greenwich, National Geographic, Base London, Hellbunny, Pret A Manger, and Indeed Flex.
Overall, I’ve written for just about every industry I care to think of, and produced work/campaigns across media channels including; outdoor, press, radio, TV, DM, e-DM, video (scripts), experiential, web content, social content, email campaigns, Ebooks/guides/reports, fundraising packs, case studies, PR, comms, tone of voice guides, and policy docs.
I also come armed with conceptual copywriting skills. This means I think in terms of creative campaigns, rather than just words on a page – overarching, media neutral ideas (ideas ‘with legs’, as they say).
My default tone of voice is warm, human, conversational – I write how people (real life humans: the ones who’ll read your copy) talk. Having said that, I can adapt to absolutely any tone of voice; switching between smart and formal, fast and aggressive, slow and chatty – whatever you want.
I avoid words like ‘passionate’ ‘innovative’ and ‘bespoke’, as I want your copy to be as original as your brand.
I love the words ‘dollop’, ‘cacophonous’, and ‘paraphernalia’ but rarely get to use them.
Shame.
Call me on 07949 111 821, or email nick_kira@hotmail.com