Brief:
We needed a B2B campaign that quickly conveyed ‘speed’, targeting prospects of Indeed Flex (employers who would use our talent pool of verified temp workers) across the sectors we service: hospitality, retail, logistics/warehousing, cleaning/housekeeping.
When I say ‘speed’, I mean the promise of just how quickly we could help employers fill vacant shifts.
Solution:
I came up with a quick, visual concept to denote speed/the speed with which we could find employers the right staff for shift fulfilment.
it was to run as OOH (always the simplest medium to create for), but also as press ads or static social ads.
It was nailed with the simple line ‘Staff in a flash’ + an explainer: ‘Indeed Flex — Instant temp staffing’ (this was necessary, as, unfortunately, we still get muddled up with our parent company, Indeed).