Brief:
Working with our PR team, who created a calendar of content ideas/topics, I was to create thought leadership pieces, writing in the voice of our CEO, for Forbes online.
Pieces were to cover certain business topics, of interest to the Forbes audience of fellow C-suite executives, and be written in way that would resonate with them.
Solution:
Through asking questions of our CEO (relative to the topic I was writing about), desktop research, and surveys, I was able to write a 1,000 piece on ‘AI use in the staffing sector: trends and best practices’.
Subject to review and suggested edits by Forbes, this was published.
The next pieces cover ‘Temp work Vs gig work: the fundamental difference between the two’ and ‘Workforce management technology: how it can help to reduce costs and drive efficiency’.