Brief:
Indeed Flex – the UK’s #1 app for temporary, shift, and temp-perm work – were launching a brand new service/feature, allowing Flexers to get paid the very next day for a shift they’d worked the previous day, rather than having to wait a full week for their wages.
The scheme was to be called Next Day Pay and, initially, would run through a partner company called FlexEarn (not affiliated directly with Indeed Flex, just a similar name).
Comms were to be produced for pre-launch, launch, and post-launch for this service/feature.
Solution:
A campaign encompassing:
– Pre-launch, launch, and post-launch emails for Flexers + push notifications
– Pre-launch, launch, and post-launch emails for clients/employers + push notifications
– FAQs content for Flexers
– FAQs content for clients/employers
– A 500-word blog post covering everything Flexers could wish to know about Next Day Pay.