Working with our Digital Marketing team, in line with the strategy set out by the SEO agency they were working with, I was tasked with producing regular, optimised content, relevant to the world of employment, that would help us to rank well on SERPs – to appear as experts in our field.
I was to write 6 – 8 posts each month, around 1,500 – 2,000 words each, on various topics, such as; How to prepare for night shifts, How to track monthly expenses and budget effectively, How to pursue a career in logistics, Tax for temporary workers, and so on.
Sticking to the individual briefs from the agency, blog posts were written on the above-mentioned topics, and many others.
Planning and writing each post involved the use of AI (for a skeleton/outline… welcome to the modern world), my own research (as the information given by AI can be incorrect/out of date, and doesn’t cover everything), optimisation for secondary keywords, semantically related words, and H1, H2, H3 etc, and interlinking with existing content on the site… and, of course, shaping the content so that it was in Indeed Flex’s tone of voice.
This was the first post written. Subsequent posts can be found here.