Brief:
The Pret Coffee Subscription has proved hugely popular, with around 200,000 subscribers in the UK alone. For £25 a month, customers can get up to five barista-made drinks per day (or 150 a month, if they really wanted to); organic coffee, tea, hot chocolate, cold/iced drinks.
The CRM team needed to keep these subscribers engaged.
Solution:
I wrote a series of 10 emails, for months 2 – 3 of a customer’s subscription, as a CRM journey, keeping them informed and engaged, covering subjects like Pret Perks (their rewards scheme), The Pret Coffee Fund (helping coffee farmers in Peru), and the Refer a Friend scheme.