Brief:
Pret (or the agency Van Santen & Bolleurs) produce food art – the quirky little pictures you see on the walls when you pop into one of their shops e.g a robot made of apple/apple core.
For their new brand visual identity, they’d commissioned a whole new lot of food art. To announce this across social channels and their website,they wanted a video and blog post, highlighting ‘behind the scenes’ – how the food art is made.
Solution:
I wrote a video script to match the animated video, at one minute long, with a little bit of Pret charm, followed up by longer blog post going into detail about how they produce each piece (and why).