21 Sep

38 Degrees

38 Degrees

Client: 38 Degrees (organisation campaigning for social change)

Brief: Create a campaign to raise public awareness of Npower’s unusual tax arrangements (registering profits in Malta) and persuade people to change energy supplier by way of protest.

Solution: Bold, punchy press adverts – to provoke outrage – in same mainstream UK newspapers (the daily ‘redtops’) where 38 Degrees had already gained publicity.

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