05 Mar

Ads on the back of things

Pretty self-explanatory title.

Saw this on the back of a car park ticket, earlier (laugh a minute, my life):


It’s not the first time I’ve seen this on the back of one of these tickets. Funny thing is, I’ve never seen an actual ad in that space – just a message touting advertisers to buy that slot. Maybe that’s proof that putting a commercial message there simply doesn’t work (in some ways that makes sense. You’re already in a negative frame of mind at having to pay to park: you probably won’t feel positively disposed to an advertiser on the ticket).

It got me thinking though: there may well be some good opportunities to be had by advertising on the back of things. Here’s a few I came up with;

*Kwik-Fit could advertise their brake checks or tyre changes on the back of speed cameras
(think about what you do upon seeing a speed camera….).

*Carex could advertise their anti-bacterial hand gel on the back of Oyster cards, paper travel cards, or Oyster covers (just think how grimy public transport is…)

*Similarly, the takeaway website JustEat could also advertise on tickets/Oyster covers, to catch hungry (but tired/lazy) commuters on the way home after a long, hard day.

*Kindle/Nook could advertise on the back of public toilet doors (i.e ‘what could you be doing with this time instead of reading this boring ad?’) …. or access, by QR code, to trials of certain games could be available – whatever the next Angry Birds or Candy Crush happens to be.

*Yoga retreats/health spas/stress counsellors to advertise on the back of really slow-moving tractors.

*Rennies should advertise on the back of the packets of lemon-scented hand wipes you get at the end of big meal in a restaurant.

I should stop doing this now and do some actual work, but if anyone can think of any more back-of-something ads, feel free to let me know.

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