28 Oct

Have a break: smart thinking

I came across a wonderful piece of work from KitKat (sent to me by a friend), so – even though I think many people have already seen it – I just have to share it:


I used to think that some brands produced ambient work just to say ‘ooh look, we’re not doing traditional media’, but this KitKat piece is brilliant.

It’s simple, it’s based on truth (it’s nigh on impossible to be somewhere you can’t be contacted now), it’s memorable: it makes people think.

KitKat – I take my hat off to you.


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