I saw this, this morning, in the Metro:
What does ‘Get ready for happy’ mean?
What does the image have to do with the car?
Name me one thing this ad tells you about the car / a reason to buy it.
Is there even an idea behind this ad?
What does the endline ‘new thinking, new possibilities’ even mean?
… yet it made me smile because it contains a picture of a cat, and because someone’s put a funny mouth over the cat’s mouth. Consequently, I found myself liking this ad.
Maybe that’s the answer: maybe I should just approach large corporates and offer to put a pole dancing otter in a press ad for them – no rhyme or reason – with the line ‘We do good stuff. Hire us.’
…I give up!