Election campaigns are in full swing, and the four major parties (maybe five, including the Green Party) are all pumping out the usual crap, in terms of their ads.
I can’t get hold of all of the ads, but the Conservatives have had this one on the go:
Pretty bland, pretty obvious, but it gets the message across: they’re trying to convince you that they’ll keep Britain’s economy on track.
It also contains the word ‘road’, then shows … a road.
Labour have focussed on particular issues, including VAT:
Again – pretty simple, pretty obvious, gets the message across; the Conservatives will make you suffer by increasing VAT.
The poster shows VAT – literally – as a wrecking ball (or something of that type).
However, I saw the best poster of the campaigns so far, this morning … and, unfortunately, it’s a poster for UKIP.
I say ‘unfortunately’, as, although I don’t usually express a political opinion in these posts, I’m not a fan of the party and what they stand for.
Here’s the UKIP poster:
UKIP, whatever you say about them, have just one, simple, clear message: they’re against immigration.
Because they have such a simple message, people know exactly why to vote for them (or not). If you’re anti-immigration, they’re your party.
The above poster reiterates that same, single proposition.
That aside, though, it’s a great lateral leap from that single proposition: you get escalators at airports, and they make it easy to get from place to place (or, in this case, easy to ‘get in’) + immigrants are often perceived as ‘coming over on boats’, so it’s good to show a beach + what could be more British than the White Cliffs of Dover?’
It’s a simple, memorable, visual way to get across one message: ‘The Conservatives have made it easy for immigrants to come to the UK – we’ll stop that’
I don’t like what UKIP stand for, but – in terms of getting a simple message across – this poster works better than any of the others I’ve seen so far.