02 Nov

Sheer brilliance

I saw this ad for The Guide Dogs for the Blind Association:


It’s absolutely brilliant. I’d even go as far as to call it flawless.

The copy and the art direction are spot on. I am both jealous and in awe of this work.

Click on the image and read through the copy, to the end – it’s only a few lines:
That is how you write a powerful press ad.

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