No, this is not a description of my good self…
I didn’t have much by way of an idea for a post today, so I dug out this beauty from the archives:
It’s one of my favourite ads (I know – who has ‘favourite ads’??) from way back when I was being taught how to show a clear product benefit in simple way.
‘Butter made with seasalt’
How else would you show this benefit other than through the visual above? It makes perfect sense and it’s so, so simple.
Sit back and admire. It’s almost a work of art.