10 Apr

So close

I saw this while I was out and about:



It’s so close to being good, but is let down in one area.

The copy is strong, and hammers the message home.

But what’s going on with the image?
Closer inspection shows it to be in the style of a police E-FIT. 

Given the nature of the body copy, why isn’t the face outlined as if it’s a Facebook or Twitter profile pic?

And who are the two randoms behind the abuser, looking on? Why are they there?

This feels like it was just an exasperated sigh away from final draft – like it needed one more push to take it from confusing to good.


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