A viral, a TV ad, or a radio ad should be no longer than 30 seconds.
A roadside poster should communicate in about five seconds i.e quick enough
to deliver the message as you drive towards/past it at 30 MPH.
An endline/slogan should be no more than seven words long.
A piece of DM should communicate within one page, with ‘calls to action’ early on.
A website should give the gist of what a company does, in seven seconds.
A book – to my mind – really has to justify being longer than 400 pages.
A film (again, to my mind) really has to justify being longer than two and a half hours.
With all of this in mind, I’m off to see Monty Python Live, tonight. I love Monty Python and all Pythonesque-style humour.
However, the show is three and half hours long. This would be really hard to justify if I didn’t already like their brand of humour.
I’m intrigued to see how they manage….
