06 Feb

Unbeatable bricks

Despite all of the technological advances we’ve made…

Despite all of the devices, and games, and complex bits of kit we’ve created …

Despite touchscreen, web 3.0, interactive, surround sound, HD, 3D, blah, blah, blah …

… a set of basic, coloured, plastic bricks, which slot into one another, still sh*t all over anything else for firing up kid’s imaginations, and have done since 1947… and 19 billion of those little, plastic bricks are made every year.

Simple always wins.


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