08 Feb

Viral: still wildly unpredictable

Short ‘n’ sweet, this one.

I was having a – ahem – healthy debate with a videographer, last week, about whether you can, with absolute certainty, make a viral video.

What he didn’t seem to understand, is that you can create all of the elements that should make a video go viral, but you don’t actually control whether it goes viral or not – other people do.

If you create a video that’s interesting, funny, different, surprising… but no-one views or shares it (and the number of ‘shares’ or ‘views’ would need to be in the millions), then it’s just an ordinary video – one of billions out there.

And if you think you can predict what will go viral, please consider these….

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