24 Feb

Who needs advertising?

I was eating a pack of Monster Munch yesterday and a thought struck me: when was the last time I saw an ad for them?

I had to check, and the answer was way back in 1994: 26 years ago.

Despite this, they’re still loved by millions around the UK.
The debate still rages over which flavour is best; pickled onion, roast beef, or flamin’ hot.
Another debate rages over whether the crisps are in the shape of the monsters’ feet or the whole monster.
Millions of packs are sold each year.

Monster Munch – among crisps – are the stuff of legend, yet haven’t been properly marketed for over a quarter of a century.

Who needs advertising?

Screenshot 2020-02-24 at 10.51.37

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